Vivienne Westwood goes from gypsies and redneck-chic models to represent her line to buxom blonde bombshell-chic with the selection of Pamela Anderson to front her Spring/Summer 2009 ad campaign.
Anderson stars alongside Vivienne Westwood and her husband Andreas Kronthaler in the ads, which were shot by Juergen Teller.
“At a meeting backstage after the [Red Label] show, Vivienne thought Pamela looked stunning in her clothes,” Westwood’s press office explained regarding the unexpected collaboration. “When thinking of casting her next campaign, she immediately thought of Pamela and called her to ask if she would be interested. Pamela agreed on the spot.”